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12 June 2018

From Soho to St Albans - eyewear stylist to the stars opens designer eyewear store in St Albans

An expert in eyewear with 35 years in the business, who has supplied and styled celebrities such as Chris Eubank, the Pet Shop Boys and Martin Freeman, is opening a store in St Albans this summer.

EYES on St Albans is opening in June in the Quadrant, St Albans, offering the highest quality stylish eyewear and comprehensive eye care to consumers.

The new store will offer 8 - 10 cutting edge brands (both frames and sunglasses) - favoured by A list celebrities, such as the full collection by current must-have New York brand MOSCOT (worn by Johnny Depp, Lady GaGa, Leonardo Di Caprio and David Beckham). It will be the only store in the country to stock all these aspirational brands under one roof.

David Beckham wore a pair of MOSCOT sunglasses to the Royal Wedding of Harry and Meghan - he favoured THE YUKEL - and EYES on St Albans will be selling all the colours of the YUKEL in both eyewear and sunglasses.

Owner Jez Levy has worked in the business in Soho for the past 18 months, and before that had retail outlets in Glasgow and Newcastle. But Jez has very strong links with this area, having been brought up and educated in St Albans, and wanted to open a store in his home city.

"This will certainly be the only store of its kind in Hertfordshire, in fact in the country," he says.
"We are offering the highest quality eyewear and eye care, so we will also have an on-site optician so that if you are looking for frames, you can get everything done in the same place.

"The sunglasses and the frames we sell are the latest styles from the highest quality designers, and the retail space will reflect that too. The store is designed to give you that full Soho or New York experience - complete with a cup of the best coffee, or a glass of Prosecco - and so has a designer aesthetic that suits the product we are offering.

"We even have our own brand of eyewear cleaning fluid and cloths (Squeaky Clean) and a complimentary self-service top-up facility in the shop."

EYES on St Albans will be bringing out its own-brand range of eyewear. Called the Cathedral Collection, it will only be available in store.

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